Once I had dinner with a friend of mine. She made one of the best meals I’ve ever eaten. So satisfying. The next day she gave me a ride to the airport and while she drove, I snapped a few pictures of her. She saw the camera and said, “Wow. I bet that takes really good pictures.” I almost said yes, but thought about it for a few seconds, and told her that I was so grateful for the food she made last night. I told her it was so good, and said, “You must have some really good pans”. She laughed a little (thank goodness) and I think she got the point. Just because you’ve got a nice skillet doesn’t mean you’re a chef. Just because you have a piano, that doesn’t mean you’re a musician. And yet, for some reason, lots of people think that if you’ve got a good camera, you are a good photographer.
Earlier this week, I met with a wedding coordinator. He said he is seeing that more and more people are not hiring professional photographers to shoot their wedding because they have a friend or an uncle with a nice digital camera. Luckily, that trend is only seen at the bottom end of the market.
The truth is, great photography is not made in the camera, but rather, like any art form, in the heart and in the head.
The truth is, great photography will always be expensive.
The truth is, great photography will always always be in demand.
